Felicity Games, a Bengaluru-based casual game developer and publisher, has secured $700K in its pre-seed funding round. This investment comes from DeVC, Visceral Capital, and notable angel investors including CRED's Kunal Shah, former Nazara CEO Manish Agarwal, Swiggy's Sriharsha Majety and Nandan Reddy, and Google Cloud's Sameer Pittalwala.
The funds will be utilized to test 10 additional games by March 2025, with a goal to scale revenue by 10x by the year's end. Founded by ex-Swiggy executive Anurag Choudhary in 2023, Felicity Games has already seen success with titles like ‘Seek & Find’ and ‘Nova Solitaire,’ which have over 100,000 downloads in three months and are unit economics positive in the US and other Western markets.
Felicity Games employs a proprietary framework called “Pokhran” to rapidly prototype and test casual games for commercial viability, scaling only those that prove successful. Within a year, the company has launched over 10 game titles, attracting more than a million monthly users across 14 geographies.
