Samsung is exploring innovative avenues to spotlight its latest flagship, the Galaxy S24, and its compatibility with mobile gaming enthusiasts. The tech giant recently finalized a significant naming agreement with a prominent US-based esports entity and digital media outlet.
This strategic move aims to position the Galaxy S24 prominently among audiences deeply engaged in mobile gaming, effectively demonstrating the smartphone's appeal to this demographic. Samsung has inked the deal with NRG, a renowned esports organization based in the US boasting rosters across various leading gaming titles, alongside the digital media brand, Full Squad Gaming.
Emphasizing the Galaxy S24 as the ultimate choice for gamers, Samsung has secured full naming rights for NRG's PUBG mobile team, which will now be rebranded as NRG Galaxy. Additionally, Samsung assumes the exclusive mobile partnership for NRG Galaxy, with the Galaxy S24 Ultra prominently featured across the team's social media platforms.
Collaboration extends further as NRG's Full Squad Gaming digital media platform joins forces with Samsung on multiple activation initiatives. One notable venture includes a gaming tour spanning colleges throughout North America. During this tour, esteemed talent from Full Squad Gaming will engage college students in various challenges, offering opportunities to win Samsung's coveted Galaxy Z series phones.
Furthermore, Samsung will take center stage as a presenting partner on Full Squad Gaming's Squadcast TikTok gaming show. Each episode of the show will be filmed using Samsung devices, seamlessly integrating the Galaxy brand into the content.
The partnership doesn't end there. NRG, Full Squad Gaming, and Samsung will jointly orchestrate the Samsung Game Jam, an exciting competition designed to scout emerging mobile gaming talent. Participants will vie for a substantial cash prize while showcasing their skills in the dynamic world of mobile gaming.
By forging this robust alliance with NRG and Full Squad Gaming, Samsung aims to elevate its presence within the esports landscape, solidify its position as a preferred choice among gamers, and amplify the visibility of its cutting-edge Galaxy S24 series among enthusiasts worldwide.
