Apple Arcade, which marks its fifth anniversary this year, was launched in 2019 as a subscription-based gaming service on Apple platforms, including iPhones, iPads, Apple TVs, Macs, and the new AR/VR headset, Vision Pro. According to Alex Rofman, Senior Director of Apple Arcade, the service was never intended to be a major profit generator for Apple. Instead, it aims to foster creativity and innovation in game development.
Apple's Commitment to Game Developers
In an interview with The Guardian, Rofman emphasized that Apple Arcade was designed to support games built purely for fun and engagement, rather than for generating revenue through ads or in-game purchases. This approach allows developers to create games without the financial risks typically associated with game development. Rofman highlighted "Sneaky Sasquatch" as an example of the type of creative and non-violent game that aligns with Apple's values.
Challenges Faced by Developers
Despite the positive impact on the gaming community, Apple Arcade has faced challenges, including concerns from developers about the future of the service. A report from mobilegamer.biz mentioned developers experiencing project cancellations and reductions in payouts, with some describing a lack of enthusiasm and investment from Apple's upper management compared to other entertainment sectors like music or TV.
Developer Payouts and Metrics
The method for calculating payouts to developers, based on a metric known as a "qualifying session," has been criticized for its lack of transparency. This metric reportedly involves factors like game launch status, duration of play, and player return rates, but specifics remain unclear to developers.
Apple's Response to Concerns
Addressing these concerns, Rofman stated that developers whose games show an increase in player base can expect their earnings from the bonus pool to increase as well, which is based on player engagement. He acknowledged that not every game in the extensive catalog would see constant growth but reassured that the quality and impact of the service are significant.
The Value of Apple Arcade
Despite its imperfections, Apple Arcade has been instrumental in making premium games viable on mobile platforms. An executive from another game studio expressed gratitude for the service, noting that it enabled their company to exist and thrive thanks to Apple's support.
Apple Arcade continues to be a crucial platform for independent and innovative game developers, providing them with the opportunity to develop unique games aligned with Apple’s commitment to quality and creativity. Although faced with challenges, the service remains a significant part of Apple's broader strategy to enrich its ecosystem with diverse digital content offerings.
