Zupee’s Big Esports Leap
Zupee, one of India’s most recognized gaming platforms with more than 200 million registered users, has announced its formal entry into esports. The company revealed its plans at PlayCom 2025, positioning itself to take Indian-origin games into the competitive spotlight. With India now home to nearly 750 million smartphone users, Zupee is betting big on mobile-first esports that are accessible and culturally relevant.
The Vision Behind the Move
Speaking at the launch, Dilsher Singh Malhi, Founder and CEO of Zupee, highlighted India’s potential to lead the esports revolution. He emphasized that India’s rich gaming heritage and massive mobile user base create the perfect foundation for building an inclusive and globally impactful esports ecosystem. Zupee has already adapted Ludo into skill-based formats where outcomes depend on strategy, paving the way for competitive participation beyond traditional PC and console gaming.
A Market Ready for Growth
The global esports industry is booming, with viewership expected to surpass 700 million this year and prize pools crossing 70 million dollars. In India, the recently enacted Online Gaming Act 2025 has given further momentum by officially recognizing esports while banning real money gaming. This shift provides clarity and encourages companies like Zupee to invest in building structured competitive formats.
Integrating Culture with Competition
What sets Zupee apart is its focus on reimagining traditional Indian games. Titles like Carrom and Chess have deep cultural roots and wide familiarity, making them powerful entry points for introducing millions to esports. By modernizing these formats and streaming them on global platforms, Zupee is not only creating a new wave of players but also turning India’s cultural games into exports with global relevance.
Expanding into Entertainment
Zupee is also expanding its ecosystem beyond games. The launch of Zupee Studio, a microdrama and entertainment platform, will bring tournament streaming, localized broadcasts, and storytelling around players to enrich the esports experience. This move reflects the growing intersection of gaming, entertainment, and digital culture in India.
Opportunities for the Future
Industry experts believe Zupee’s foray could also drive job creation in areas like shoutcasting, tournament organization, content production, and broadcasting. By blending tradition with modern competition, Zupee is uniquely positioned to push India into the global esports spotlight.
Final Word
Zupee’s entry into esports is more than just a business expansion—it is a cultural moment. By transforming Indian classics into competitive formats, the company is setting the stage for India to lead in an industry once dominated by global titles.
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