French esports powerhouse Team Vitality has announced a series of engaging fan activities to coincide with VALORANT Champions Paris, scheduled from September 12th to October 5th, 2025. Despite no French team qualifying for the event, the organisation is going all out to bring the excitement of competitive VALORANT closer to fans across the city and beyond.
The first initiative includes a series of videos guiding fans through Paris while highlighting key locations and esports culture, paired with complimentary shuttle services to transport attendees to the venue before matches. Fans riding the shuttles will also have the opportunity to earn exclusive in-game items and merchandise, making the journey as interactive as the event itself.
In addition to transportation experiences, Team Vitality’s V.Hive headquarters has been transformed with vibrant VALORANT-themed decorations. Fans visiting the space will be able to play the game, watch live event streams, and meet members of Team Vitality’s VALORANT roster, creating a unique bridge between players and supporters. The experience has been designed in collaboration with Riot Games and other partners, highlighting an authentic French approach to esports engagement.
Amélie Canet, Director of Strategy and Brand Development at Team Vitality, shared, “The VALORANT Champions Tour taking place in Paris is especially meaningful not only because it is our home, but also because it gives us a chance to show the world that esports can thrive far beyond the screens. We wanted to create a campaign that is authentic to French culture and playful in the way it brings fans into the esports universe.”
Team Vitality has enjoyed a strong 2025 season, claiming victory at VCT 2025 EMEA Kickoff and achieving a top-four finish at VCT Masters Bangkok. The Paris activations mark an opportunity to celebrate the game and its community despite the team missing out on qualification for VALORANT Champions. These efforts further establish France as a prominent destination for competitive gaming, following the FNCS 2025 Global Championship and the upcoming Rocket League World Championship at Lyon’s LDLC Arena from September 10th to 14th.
Through these fan-focused experiences, Team Vitality is demonstrating that esports is not just about competition on screen but about creating lasting memories and connections with the community. Fans can look forward to a series of unique interactions, in-person events, and opportunities to engage with their favourite players during VALORANT Champions Paris.
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