NODWIN Gaming has officially announced its partnership with the Esports World Cup Foundation to manage and distribute media rights for the Esports World Cup across South Asia. The deal includes strategic oversight for media rights in India, Bangladesh, Nepal, and surrounding regions, reinforcing both parties' dedication to growing the reach and relevance of global esports within one of the fastest expanding gaming markets in the world.
As the Foundation behind the Esports World Cup, the EWCF continues to set new benchmarks for competitive gaming with its multi title tournament model. After an extraordinary debut in 2024, which saw over fifteen hundred elite players and two hundred global clubs battle it out across twenty one titles for a record sixty million dollar prize pool, the event has emerged as the largest of its kind. The scale of its impact was visible both digitally and physically, attracting five hundred million online viewers and over two million on ground attendees.
With this partnership, NODWIN Gaming will not only handle media rights sales for the region but also take charge of local marketing campaigns in India. Their role includes designing and executing regional strategies that enhance the Foundation’s presence and mission. By tailoring initiatives for South Asia’s massive youth and gaming population, the goal is to strengthen the connection between local gaming communities and the international esports arena.
NODWIN’s credibility in the Indian esports landscape is unmatched. The company has a track record of elevating tournaments into mainstream entertainment. Its Battlegrounds Mobile India Masters Series is currently the only Indian esports event broadcast nationally on television through Star Sports. In addition to this, NODWIN has delivered robust distribution strategies and production quality for properties like eISL in collaboration with FSDL, the VALORANT Challengers South Asia with Riot Games, and ESL India’s Mountain Dew Arena.
Akshat Rathee, Co Founder and Managing Director of NODWIN Gaming, emphasized the cultural and strategic importance of this collaboration. According to him, this partnership is not just about broadcasting a tournament but creating a deeper bond between passionate South Asian gaming communities and the global competitive scene. He added that with the region's growing appetite for international esports content, the collaboration offers fans easier access to premium experiences and promotes the broader development of esports in emerging economies.
For the Esports World Cup Foundation, this association is part of a larger vision to make esports more inclusive, sustainable, and culturally relevant. The Foundation’s COO, Mike McCabe, acknowledged South Asia as a powerful growth engine for the global gaming industry. He noted that partnering with a trusted and experienced brand like NODWIN ensures not just deeper reach but also stronger engagement with local communities. The Foundation remains focused on reinvesting proceeds into programs that uplift players, fans, and esports businesses alike.
As preparations continue for the Esports World Cup’s return to Riyadh this summer, the partnership with NODWIN signals a bold move toward global inclusivity and regional empowerment. With over seventy million dollars in total prize money and two thousand players from one hundred countries set to compete, the event stands as the largest celebration of competitive gaming in history. For South Asian fans and players alike, this collaboration ensures that the global esports wave will not only be watched but actively shaped from their side of the world.
For more esports updates, exclusive content, and behind the scenes coverage of EWC 2025, follow Gaming Moves on Instagram and Facebook.
