NODWIN Gaming, a prominent gaming and esports media company from India, has forged a strategic alliance with JSW Sports, India’s premier sports promoter and sports management enterprise, on March 4, 2024.
Key Highlights:
1. Strategic Collaboration: The partnership aims to monetize and market gaming, esports, and cultural intellectual properties (IPs) while launching new esports-focused IPs in India.
2. Comprehensive Framework: The collaboration covers sponsorship, media rights, activation, and influencer engagement to maximize the value of gaming and esports content.
3. Industry Expertise: NODWIN Gaming brings its expertise in esports operations and content creation, while JSW Sports contributes its extensive experience and footprint in sports.
4. Monetization and Marketing: The focus is on leveraging the synergies between esports and sports audiences to unlock unprecedented opportunities for distribution and monetization of esports content.
5. Educating the Market: The partnership seeks to educate stakeholders about esports, create partnership platforms for brands and advertisers, and establish new benchmarks for the future.
6. Rich Storytelling: Emphasis is placed on showcasing rich and engaging storytelling within the esports domain, catering to the evolving interests of the gaming community.
Background:
NODWIN Gaming has organized major esports tournaments in India, including BGMI Masters Series, ESL India Premiership, Dew Arena, and DreamHack India. Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, expressed excitement about the partnership, highlighting the potential to unlock unprecedented opportunities in esports content distribution and monetization.
JSW Sports, the sports vertical of JSW Group, is associated with leading Indian teams and athletes across various sports disciplines. Divyanshu Singh, COO of JSW Sports, emphasized the significant growth potential of the esports market in India and the synergies between NODWIN and JSW Sports to capitalize on this trend.
The partnership between NODWIN Gaming and JSW Sports signifies a significant step forward in the evolution of Indian esports, aiming to create a thriving ecosystem and establish new standards for the future.
