The Esports World Cup Foundation has officially announced the renewal of its partnership with Albaik, a leading fast food brand in Saudi Arabia, for the upcoming 2025 Esports World Cup. This continuation marks the second year of collaboration between the two organizations and highlights a shared commitment to community, culture, and competitive gaming.

Albaik, known for its deep roots in Saudi society since its founding in 1974, is once again stepping into the global esports spotlight. By renewing its sponsorship, the brand reinforces its ongoing investment in Saudi Arabia’s growing esports sector and aligns with the nation’s broader Vision 2030 goals. These include empowering local talent, engaging youth through entertainment, and showcasing Saudi Arabia as a global hub for esports innovation.

The 2025 edition of the Esports World Cup will take place in Riyadh from July 7 to August 24. It promises to be the largest competitive gaming festival ever organized. The event will feature 25 tournaments across 24 games, gathering over 2,000 top tier players and 200 elite clubs from more than 100 countries. With an unprecedented prize pool exceeding 70 million dollars, the tournament is set to break records while uniting fans from all over the world.

Albaik’s involvement will be visible across multiple festival touchpoints, from branded kiosks to fan lounges and experiential zones. The goal is to enhance both the player and visitor journey through hospitality, local flavor, and immersive brand activations. This aligns with Albaik’s mission of giving back to the community and fostering meaningful impact beyond its culinary offerings.

For fans, this renewed partnership means more than just great food. It adds to the growing list of entertainment experiences that the Esports World Cup is curating this year. Attendees can look forward to live music, cosplay, anime cafes, retro arcades, and cultural showcases that celebrate gaming fandom on a global scale.

Albaik’s return as a key partner also symbolizes a larger narrative in Saudi Arabia’s esports journey. It highlights how iconic local brands are aligning with international movements to push the industry forward while staying true to their roots and social values. The Esports World Cup Foundation’s focus on building long term, community centric relationships is evident in this renewed partnership, which brings together food, entertainment, and competition in a single vibrant arena.

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