In a landmark announcement that brings traditional sports and esports closer than ever before, football legend Cristiano Ronaldo has officially been named the Global Ambassador for the Esports World Cup 2025. The announcement came directly from the Esports World Cup Foundation, setting the tone for what is expected to be the most celebrated edition of the tournament to date.
Cristiano Ronaldo, known worldwide for his unmatched legacy in football, is now stepping into the digital arena to support the world of competitive gaming. With five Ballon d’Or titles to his name and a fanbase that stretches across generations, Ronaldo’s presence is expected to elevate the Esports World Cup’s global reach and cultural impact.
According to the organisers, Ronaldo represents everything the tournament stands for. He embodies elite performance, relentless dedication, and global appeal. As Global Ambassador, he will lead the international promotional campaign of the Esports World Cup 2025, drawing attention to the skills and passion of top esports athletes. Ronaldo’s involvement marks a major moment in the growing recognition of esports as a mainstream competitive sport.
The football icon has been associated with the Esports World Cup since its inception. He was part of the initial global announcement in 2023 and even attended the grand Closing Ceremony in Riyadh last year, where Team Falcons claimed the Club Championship title. Now, in 2025, Ronaldo takes on an even more influential role. He will not only be the face of the campaign but will also feature as a playable character in one of the tournament titles, FATAL FURY: City of the Wolves.
With over one billion followers across social media platforms, Ronaldo’s voice is expected to introduce competitive gaming to countless new audiences around the world. This year’s event theme, “Rise Above,” aligns perfectly with Ronaldo’s journey of discipline, ambition, and reaching for greatness, which also mirrors the values of the esports athletes competing at EWC 2025.
The upcoming Esports World Cup will take place in Riyadh, Saudi Arabia, from July 8 to August 24. The seven week event will bring together over 2,000 players from more than 100 countries. Competitions will be held across 25 tournaments featuring 24 popular games, and the total prize pool has reached a record breaking 70 million dollars. The tournament format rewards overall club excellence, with teams competing across multiple genres and platforms in pursuit of the coveted Club Championship.
This announcement signals a defining moment for esports on the world stage. By linking a global icon like Ronaldo with the highest level of gaming competition, the Esports World Cup continues to push the boundaries of what competitive sport looks like in the modern era.
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