Upcoming Price Hike for EA Play Subscriptions
Electronic Arts (EA) has announced a significant price increase for its EA Play subscription service, affecting both Standard and Pro memberships. According to a report by GamesIndustry.biz, the price changes, which could see increases of up to 80%, are scheduled to start affecting existing subscribers from May 10, 2024. New users are already seeing the updated prices.
New Subscription Costs
EA Play is adjusting its subscription rates as follows:
- Standard Monthly: Previously priced at $4.99 in the US and £3.99 in the UK, will now cost $5.99 and £5.99, respectively.
- Standard Annual: Was $29.99 / £19.99, will increase to $39.99 / £35.99.
- Pro Monthly: From $14.99 / £14.99 to $16.99 / £16.99.
- Pro Annual: Will rise from $99.99 / £89.99 to $119.99 / £109.99.
Reasons Behind the Price Increase
The decision to raise subscription fees is attributed to changes in currency value and the need to align with market rates. EA has communicated these changes through emails to existing customers, explaining the new pricing and its implications.
Community Response and Comparisons
This price hike has sparked discussions among EA Play subscribers, many of whom feel that the increase should be accompanied by new features or additional value. The sentiment reflects broader trends in the entertainment subscription market, where companies like Microsoft and Sony have also raised their rates for services like Xbox Game Pass and PlayStation Plus, respectively.
Your Thoughts
What are your views on the EA Play price increase? Do you believe the new prices are justified by the service offered, or should EA include more benefits to match the cost? Share your thoughts in the comments below.
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