Electronic Arts (EA) is set to increase the prices of its EA Play subscription service, as detailed by GamesIndustry.biz. This price adjustment will affect both the standard EA Play tier and the more premium EA Play Pro subscription.
Price Increases Details:
- EA Play Standard Subscription: The monthly fee will rise from $4.99 to $5.99, and the annual fee will increase from $29.99 to $39.99.
- EA Play Pro Subscription: For users seeking more in-game rewards and early access to new releases, the monthly fee will go up from $14.99 to $16.99, while the annual fee will jump from $99.99 to $119.99.
Implementation Date:
The new pricing will take effect starting May 10, 2024. Subscribers should expect an email from EA detailing these changes.
Reasons Behind the Increase:
EA's decision to raise subscription fees reflects changes in currency values and aims to align the service's fees with current market values. This move is consistent with broader trends in the entertainment and gaming industries, where companies like Sony, Disney, and Netflix have also recently increased their subscription prices.
These adjustments may impact subscriber retention and acquisition as consumers re-evaluate the value proposition of EA Play services in light of these changes.
