A Historic Collaboration
The BGMI Masters Series Season 4 Grand Finals has become even more iconic with Tesla stepping into the world of Indian esports. NODWIN Gaming announced the collaboration with the American electric vehicle giant, marking Tesla’s first official association with an Indian esports tournament. This groundbreaking partnership symbolizes how esports has transformed into a mainstream cultural movement in India.
Tesla Brings Innovation to BGMS
The Grand Finals are taking place from September 12 to 14, featuring the top 16 BGMI teams battling in a high-stakes LAN showdown. Fans will not only witness the best competitive action but will also get to see Tesla’s redesigned Model Y on display at the event. Adding to the spectacle, the Grand Finals will open with the world-famous Tesla Light Show, a visual celebration that has become a global phenomenon.
Tesla’s participation highlights the shared values of innovation, disruption, and technology leadership. Just like esports, Tesla thrives on creativity and forward-looking thinking. With gaming features already built into Tesla cars, the collaboration feels like a natural bridge between digital entertainment and cutting-edge technology.
Esports as a Cultural Powerhouse
Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, described the partnership as a defining moment for Indian esports. He emphasized that every season of BGMS pushes boundaries and Tesla’s entry reflects how esports in India has grown into a platform that attracts global brands looking to connect with young audiences.
According to the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports in India is expected to rise from 68 in 2024 to 75 in 2025. This growth is fueled by larger tournaments, new titles, and increasing fan engagement. Season 4 of BGMS is a shining example of this boom, bringing together a powerful lineup of partners that include OnePlus, Android, TVS Motor Company, Red Bull, Duolingo English Test, Swiggy, and Bisleri.
Growing Reach and Broadcast Impact
As the only esports tournament in India broadcast on national television, BGMS continues to set new benchmarks. The Season 4 Grand Finals are being aired live on Star Sports Khel and streamed on JioHotstar from September 12 to 14, during prime time between 5 PM and 8 PM IST. This ensures unparalleled visibility among Gen Z and millennial audiences across the country.
Final Thoughts
Tesla’s arrival at BGMS Season 4 Grand Finals is more than just a brand partnership—it is a sign of how far esports in India has come. With the world’s top carmaker and South Asia’s leading esports company joining forces, fans are in for a spectacular event that blends technology, culture, and competitive spirit.
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