India’s mobile esports scene is witnessing a major shift as top smartphone brands strengthen their ties with elite BGMI teams. Over the past year, more than 11 Tier-1 Battlegrounds Mobile India (BGMI) teams have officially partnered with major mobile players like iQOO, OnePlus, Realme, and Infinix, setting a new standard for collaboration in the competitive gaming space.

A Strategic Alliance Between Tech and Esports

These partnerships reflect a larger strategy that goes beyond traditional sponsorship. Mobile brands are now treating esports as a core platform for performance marketing, user engagement, and product development. In return, esports teams gain access to premium devices that enhance both competitive performance and content creation.

Here’s a closer look at some of the biggest partnerships in recent months:

  • Realme teamed up with GodLike Esports, one of the most iconic BGMI teams in India.

  • OnePlus partnered with Gods Reign, K9, and Cincinnati Kids, arming them with flagship gaming smartphones to dominate tournaments and produce high-quality content.

  • iQOO leads the pack with a power roster that includes Team iQOO SouL, Revenant-Xspark, Orangutan, 8Bit, Reckoning Esports, and Team Tamilas. All these teams actively compete using iQOO devices.

  • Infinix recently entered the competitive scene with its partnership with True Rippers, signaling an intent to make serious moves in the esports market.

More Than Just Branding

What sets these partnerships apart is their depth. Teams are not just brand ambassadors. They play a crucial role in co-creating product experiences, offering hands-on performance feedback that influences how future gaming phones are designed and optimized.

From exclusive device reveals and collaborative content to live performance showcases and community engagement, these collaborations are becoming a blueprint for how mobile tech firms connect with India’s gaming generation.

Impact on Gen Z and the Gaming Ecosystem

With mobile esports viewership and engagement skyrocketing, these alliances are helping brands tap directly into the Gen Z consumer base. The blend of competitive credibility, entertainment value, and social media influence gives mobile brands an edge in a crowded tech market.

For esports teams, the backing of tech giants means better gear, stronger content production, and elevated status in the global competitive circuit.

 

 

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